Glossary
MCP (Model Context Protocol)
A Reach term, defined for businesses with locations.
Reach · EngageDefinition 24 words
An open standard that lets an AI assistant such as ChatGPT or Claude use an outside tool. Reach is available as an MCP server.
In practice
It lets a team ask for and approve profile changes from the assistant they already use. See the Google Business Profile MCP.
Related terms
Reach does this for every locationReach keeps profiles and listings accurate, answers reviews with approval, and tracks rank per location. Free for one location, no card.
Read next: Listings management for multi-location brands.
Related
All termsWhat to keep consistent, which sites matter, and how to stop it drifting.
Guide · Reach · 10 minGoogle Business Profile auditScore one profile or your whole network, free.
Free tool · Reach · 2 minutesAI visibility checkerWhether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.
Free tool · Visibility · 1 minuteNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval