Profound alternatives: Peec AI, Otterly, Semrush and other AI visibility trackers compared

What are the best Profound alternatives?

The main Profound alternatives are Peec AI and Otterly.AI for published self-serve pricing, the Semrush AI Visibility Toolkit if you already use Semrush, Yext Scout and Birdeye AI Search for multi-location brands on those platforms, and Visibility by Locus Intelligence for tracking the real questions for your category per location. The right one depends on which engines you need, how many prompts, and whether you track a brand or many locations.

This guide also covers Peec AI alternatives and the AI side of a Local Falcon alternative. Disclosure: Visibility is made by Locus Intelligence, the publisher of this guide.

New to the topic? Read what AI visibility is and generative engine optimization first.

What Profound offers and costs

Profound's pricing page lists a free Trial (50 unique prompts tracked daily for 7 days across ChatGPT, Gemini and Google AI Overviews, unlimited seats) and an Enterprise plan with custom pricing, up to nine answer engines and a tailored prompt plan. Its FAQ also mentions a self-serve Agency Growth plan with 400 credits per month per client workspace, without a listed price.

People look for Profound alternatives when they want a published monthly price, a smaller starting commitment, a specific engine on an entry plan, or tracking for many local markets rather than one national brand.

Profound alternatives at a glance

Which AI engines each tool covers

Engine coverage is where tools differ most, and it often depends on the plan. The table shows what each vendor lists on its own page. "Plan" means it depends on the plan you buy.

Profound: Trial covers ChatGPT, Gemini and AI Overviews; Enterprise covers up to nine engines (the page does not name them all). Peec AI: Starter to Advanced choose 3 active models from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI; Enterprise adds Claude, Perplexity and others. Everything here, including prices, is as published on each vendor's website in November 2026. Sources: vendor pages linked in this guide.

Published prices compared

Three alternatives publish an entry price. They are not like for like: prompt counts, engines and billing differ, so read the notes under the chart.

• Otterly.AI: Lite $29 a month (15 prompts, daily, ChatGPT, AI Overviews, Perplexity and Copilot), Standard $189 (100 prompts), Premium $489 (400 prompts), Enterprise custom (Otterly pricing comparison).
• Peec AI: Starter $95 a month (50 prompts), Pro $245 (150 prompts), Advanced $495 (350 prompts), Enterprise custom and annual; unlimited users on every plan and 15% off annual billing (Peec AI pricing).
• Semrush AI Visibility Toolkit: $99 a month per domain billed annually, with 25 custom prompts tracked daily across ChatGPT, Google AI, Gemini and Perplexity (Semrush AI pricing).
• Quote only: Profound Enterprise, Yext Scout, Birdeye AI Search and Visibility by Locus Intelligence.

Work out the cost per tracked prompt per engine per month. A plan with fewer engines can be cheaper per useful answer if those are the engines your customers use.

Peec AI alternatives and Local Falcon alternatives

Peec AI alternatives. If Peec AI's three-model limit on lower plans is the issue, Otterly.AI covers four engines from its Lite plan and the Semrush toolkit covers four including Perplexity. If you need Claude or Perplexity tracked per location, look at Yext Scout, Birdeye AI Search or Visibility.

Local Falcon alternatives. Local Falcon is best known for grid rank tracking on Google Maps, priced by monthly credits from $24.99 (Local Falcon pricing), and lists AI visibility tracking as a feature. If you want Maps grid tracking, compare it with the free Maps rank checker and local rank tracking. If you want AI answers per location, a dedicated AI tracker covers more engines.

Why brands with locations need tracking per location

Ask ChatGPT for "the best dentist near Union Square" and "the best dentist in Brooklyn Heights" and you get different businesses, built from different sources. A national prompt set tells a brand with 40 locations very little about any one of them.

The fixes are usually local: a complete Google Business Profile, consistent listings, recent reviews that mention the service, and a location page that answers the question. Read how to improve brand visibility in AI answer engines for the playbook and AI search visibility metrics for what to report.

Which Profound alternative should you choose?

Date | Engine | Location | Question asked | Were we named? (Y/N) | Position | Competitors named | Sources cited | Fix to make | Owner
{date} | ChatGPT | {city} | best {service} in {neighborhood} | N | - | {competitor A}, {competitor B} | {review site}, {directory} | Claim and complete {directory} listing | {name}

Mistakes to avoid when choosing an AI visibility tool

See AI visibility tracked for every location

If you manage several locations and want to know which questions each one wins or loses in AI answers, and why, see Visibility on your own markets. Read more on Visibility by Locus Intelligence, or compare tools in best AI visibility tools.

Visibility by Locus Intelligence

Runs the real questions for your category per location in ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, records the sources each answer used and who was named instead, and drafts fixes.

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AI visibility checker

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Free, no account. You get whether ChatGPT, Gemini, Perplexity and Claude name you, how they describe you, and who they pick instead.