Guide
Peec AI alternatives: AI visibility trackers compared on engines, prompts and published pricing
Peec AI publishes clear monthly plans, but it caps self-serve plans at three active models and prices by prompt. If you need a different engine mix, a different budget or tracking per location, here are the options side by side.
Visibility · EngageKey takeaways
- Peec AI's own pricing page lists Starter at $95 a month, Pro at $245 and Advanced at $495, with Enterprise on request, as of November 2026.
- Otterly.AI, Semrush, Ahrefs Brand Radar and Scrunch publish prices; Profound and Locus Intelligence Visibility start with a trial or a demo.
- Compare tools on three numbers: prompts tracked, engines included on your plan, and cost per tracked prompt.
- Before you switch, export your prompt list, history and source reports, so your trend line does not restart from zero.
What is the best Peec AI alternative?
The best Peec AI alternative depends on what you track. Otterly.AI is the lowest published entry price, Semrush and Ahrefs Brand Radar fit teams already living in those SEO suites, Scrunch and Profound target larger marketing teams, and Visibility by Locus Intelligence fits brands that need AI answers checked per location rather than per brand.
Every price, plan and feature in this guide is as published on each vendor's own public website on November 10, 2026. We did not test the products. Vendors change plans often, so confirm on their site before you buy.
Treat this as a shortlist and trial the two that fit. Disclosure: Visibility is made by Locus Intelligence, the publisher of this guide. For the Profound angle, see Profound alternatives; for a wider roundup, see best AI visibility tools.
What Peec AI offers and costs
Peec AI describes itself as an AI search analytics platform. Its homepage lists visibility, position and sentiment metrics, competitor benchmarking, source tracking at domain or URL level, recommendations, and reporting through CSV export, a Looker Studio connector, a REST API and MCP. It says each prompt runs once every 24 hours on each selected model, and that it is trusted by 4000+ brands and agencies.
Its pricing page lists four plans: Starter at $95 a month (50 prompts, 1 country), Pro at $245 (150 prompts, 3 countries), Advanced at $495 (350 prompts, 3 countries) and Enterprise on request, billed annually. Starter, Pro and Advanced include three active models chosen from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, and every plan has unlimited team seats. Additional models are an add-on (for example $30 a month on Starter), and the page lists a 15% discount for annual billing.
People look for Peec AI alternatives when they need more than three engines on a mid-size plan, a lower starting price, a suite they already pay for, or checks per city or location rather than per country.
The shortlist: six Peec AI alternatives
Peec AI alternatives at a glance
Best for: small teams that want a low published entry price. Lite at 29 euros a month.
Best for: teams already on Semrush who want AI tracking beside SEO data. $99 a month.
Best for: Ahrefs users and teams that want a pre-collected prompt index plus custom prompt tracking. Custom Prompts from $50 a month.
Best for: marketing teams that want personas, page audits and a 7-day trial. Starter at $250 a month on annual billing.
Best for: enterprises that want up to nine answer engines and agents on a custom plan. Free trial, then quote.
Best for: brands with locations that want the real questions for their category checked per location. Demo only.
Peec AI alternatives compared: features and pricing
The table sticks to what each vendor publishes. Plans are not like for like, because prompts, engines and billing units differ.
| Tool | Best for | Starting price (Nov 2026) | Pricing model | Free trial or plan |
|---|---|---|---|---|
| Peec AI | Marketing teams, agencies | $95/mo (Starter) | By prompts and active models, monthly or annual | Free trial button; length not stated |
| Otterly.AI | Small teams | 29 euros/mo (Lite) | By prompts and credits, monthly | Free trial; length not stated |
| Semrush AI Visibility Toolkit | Semrush users | $99/mo | Per toolkit, with prompt add-ons | No free trial listed |
| Ahrefs Brand Radar | Ahrefs users | From $50/mo (Custom Prompts) | Add-on, by checks and prompts | Not stated |
| Scrunch | Marketing teams | $250/mo annual, $300 monthly (Starter) | By prompts, personas and seats | 7-day Starter trial, no card |
| Profound | Enterprise, agencies | Quote | Custom, credits-based agents | Free Trial plan, 7 days |
| Visibility by Locus Intelligence (ours) | Brands with locations | Not published | Per setup; see pricing | Demo, free checker |
Prices are as published on each vendor's website on November 10, 2026, linked in the sections below. Otterly prices are in euros, excluding tax.
Engines differ by plan, so check the list for the tier you will really buy. The overlap is mostly ChatGPT, Gemini, Perplexity and Google AI Overviews or AI Mode; Claude, Copilot and others appear on some plans only. Our engine coverage table in the Profound guide covers the detail.
Peec AI pricing vs the alternatives
Source: Vendor pages, November 2026: ahrefs.com/brand-radar, peec.ai/pricing, semrush.com/kb/1493-ai-visibility-toolkit, scrunch.com/pricing. Otterly Lite is 29 euros a month and is not on the chart because it is priced in euros.
The chart compares entry plans that do different amounts of work. Peec AI Starter covers 50 prompts. Semrush lists 25 prompts in the base toolkit and 50 more for $60 a month. Ahrefs lists Custom Prompts tiers from 5 prompts upward. Scrunch lists 350 custom prompts and 3 personas on Starter.
Each Peec AI alternative in more detail
Otterly.AI
AI visibility tracker with credit-based plans, checking prompts across several engines.
- Best for
- Small teams
- Starting price
- 29 euros a month (Lite)
- Pricing model
- By prompts and credits, monthly; Lite 16 prompts, Standard 189 euros (120), Premium 489 euros (403), Enterprise on request; 15% annual discount
- Trial
- Free trial, length not stated
- Watch out for
- Credits drive usage: one credit is one prompt checked once on one engine
The page lists ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude.
Source: Otterly pricing, as published on November 10, 2026
Semrush AI Visibility Toolkit
Semrush toolkit that adds AI prompt tracking beside SEO data.
- Best for
- Teams already on Semrush
- Starting price
- $99 a month
- Pricing model
- Per toolkit, with prompt add-ons; 50 more prompts cost $60 a month
- Trial
- No free trial
- Watch out for
- The base toolkit covers one project, one domain and 25 prompts
It includes AI Search checks in Site Audit for up to 100 pages and components such as Visibility Overview, Competitor Research and Brand Performance. Prompt Tracking monitors Google AI Mode and ChatGPT.
Source: Semrush AI Visibility Toolkit help page, as published on November 10, 2026
Ahrefs Brand Radar
Ahrefs add-on that tracks brand visibility across AI answers.
- Best for
- Ahrefs users and teams that want a pre-collected prompt index plus custom prompt tracking
- Starting price
- From $50 a month (Custom Prompts)
- Pricing model
- Add-on, by checks and prompts; the AI Visibility Index starts at $199 a month
- Trial
- Not stated on its site
- Watch out for
- Sold as an add-on
It has two methods: Custom Prompts, and an AI Visibility Index across pre-collected prompts (the page cites 551 million). The page says Prompt Tracking is free with every paid Ahrefs Lite plan or higher. Platforms include AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, plus Claude on custom prompts.
Source: Ahrefs Brand Radar, as published on November 10, 2026
Scrunch
AI visibility platform with personas and page audits, aimed at marketing teams.
- Best for
- Marketing teams that want personas, page audits and a trial
- Starting price
- $250 a month on annual billing ($300 month to month)
- Pricing model
- By prompts, personas and seats; Growth $417 ($500 month to month), Enterprise on request
- Trial
- 7-day Starter trial, no card
- Watch out for
- Extra seats are $25 a month
Starter includes 3 user licenses, 350 custom prompts and 5 page audits; Growth has 5 licenses and 700 custom prompts. Engines listed are ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta.
Source: Scrunch pricing, as published on November 10, 2026
Profound
Enterprise AI visibility platform with custom plans and AI agents that run on credits.
- Best for
- Enterprises and agencies
- Starting price
- Quote
- Pricing model
- Custom, credits-based agents; up to nine engines on Enterprise
- Trial
- Free Trial plan, 7 days (50 prompts daily across ChatGPT, Gemini and Google AI Overviews)
- Watch out for
- No dollar amounts are published, so budget comes only from a sales conversation
See Profound alternatives for the wider field.
Source: Profound pricing, as published on November 10, 2026
Visibility by Locus IntelligenceOurs
Runs the real questions for your category per location and per engine every week, recording the sources each answer used and who was named instead.
- Best for
- Brands with locations
- Starting price
- Not published
- Pricing model
- Per setup; see pricing
- Trial
- Demo; free AI visibility checker
- Watch out for
- No self-serve sign-up, and built for networks of locations, not a single national brand
You start with a demo, and you can try the free AI visibility checker first. More on the Visibility page.
Who should pick what
- Do you already pay for Semrush or Ahrefs?NoGo to the next question.Yes
- Do you need AI answers checked per city or location?NoGo to the next question.Yes
- Is your budget under about 50 euros a month?NoCompare Scrunch, Profound and Peec AI Pro or Advanced on prompts and engines.YesOtterly.AI Lite or Ahrefs Custom Prompts is the lowest published entry point.
A starting point, not a verdict. Trial two before you commit.
Profound, Scrunch and Peec AI Advanced suit larger brand teams.
Visibility by Locus Intelligence is built for networks of locations.
Otterly.AI, Ahrefs Custom Prompts and the Semrush toolkit.
The free AI visibility checker, then a spreadsheet of monthly checks.
Placement is based on how each vendor describes itself, not on testing.
When to stay with Peec AI
Peec AI is a reasonable choice when the plan fits your prompts and engines. Per its own site, it offers daily tracking on every plan, unlimited team seats, a Looker Studio connector, REST API access on higher tiers, source tracking, separate agency pricing and an MCP integration.
- You track one brand and your prompt list fits within 50 to 350 prompts.
- Three active models cover the assistants your customers use.
- You value published monthly plans and want to cancel without an annual contract.
- You run an agency and want several client projects in one account, which its FAQ says agency plans support.
How to switch from Peec AI without losing history
Peec AI migration checklist
Run a real customer question through the free AI visibility checker and see who gets named.
Mistakes to avoid when replacing Peec AI
Mistakes to avoid
- Comparing plans with different prompt and engine counts
Instead: Convert every plan to cost per prompt per engine.
- Paying for every engine by default
Instead: Start with the two or three assistants your customers use.
- Tracking a national prompt set for a local business
Instead: Check the real questions for each location or city.
- Chasing a single score
Instead: Use sources cited and competitors named, because those tell you what to fix.
Visibility by Locus IntelligenceRuns the real questions for your category per location in your engines, records the sources each answer used and who was named instead. Start with the free checker or a demo.
How we researched this
Every statement about another vendor comes from its own public pricing or product page, opened in November 2026, and is linked above. We did not test any tool hands-on. Vendors change plans often, so confirm prices and engine lists on their pages before you buy. Visibility is our product.
AI visibility checkerFree, no account. You get whether ChatGPT, Gemini, Perplexity and Claude name you, how they describe you, and who they pick instead.
Your next steps
Today
- Write 20 real customer questions and pick the two assistants your customers use.
- Run one of them through the free AI visibility checker.
This week
- Export prompts and history from your current tool.
- Start trials of two alternatives with the same prompt list.
This month
- Compare cost per tracked prompt per engine across both.
- Fix the top three sources where competitors are named instead of you, then re-check.
Frequently asked questions
How much does Peec AI cost?
Peec AI's pricing page lists Starter at $95 a month, Pro at $245 and Advanced at $495, with Enterprise on request and billed annually, as of November 2026 (Peec AI pricing).
What is a cheaper alternative to Peec AI?
Otterly.AI lists Lite at 29 euros a month (Otterly pricing) and Ahrefs lists Brand Radar Custom Prompts from $50 a month (Ahrefs Brand Radar). Plans cover different prompt counts, so compare cost per prompt.
Which engines does Peec AI track?
Its pricing page lists ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI on Starter to Advanced (you choose three), with more on Enterprise.
Is Semrush a good Peec AI alternative?
It suits teams already on Semrush. Its help page lists $99 a month, 25 tracked prompts and tracking of Google AI Mode and ChatGPT, with no free trial.
Can any of these track AI visibility per location?
Check each vendor. Peec AI lists countries per plan. Visibility by Locus Intelligence runs checks per location. Ask others how they treat city level questions.
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Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval