Best AI visibility tools in 2026: seven trackers compared, and how to pick one

What an AI visibility tool does

An AI visibility tool sends the questions your customers ask to AI assistants such as ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, then records whether your brand was named, where in the answer, how it was described, and which sources the answer used. It repeats this on a schedule so you can see the trend. That is the whole job; everything else is reporting on top.

You will also see these products called AI visibility trackers, AI search visibility tools, LLM visibility tools, AI brand visibility tools and AEO tools. They are the same category. The term behind them is AI visibility: how often, and how well, AI answers name you.

Why a tool and not a person with a browser? Because answers vary between asks, between engines and between places. One manual check tells you almost nothing. Fifty prompts, five engines, every week, is 250 answers a week, and that needs software.

How to judge an AI visibility tracker: the scorecard

Before you look at vendors, decide what you need. Score each tool from 0 to 2 on the eight criteria below. A tool that scores 0 on a criterion you marked "must have" is out, whatever else it does.

Score 0 (missing), 1 (partial or paid add-on), 2 (included and solid). Weight the criteria you marked must-have double.

The shortlist: seven AI visibility tools worth a look

These are listed in no ranked order. Each description is based on what the vendor's own website says as of November 2026, with a link to the page. We have not run these tools side by side, so treat this as a map of the market, then trial the two that fit.

Visibility by Locus Intelligence (ours)

Disclosure first: Visibility is our product, so weigh this entry accordingly. It is built for businesses that sell through locations: clinics, dealers, hotels, restaurants, retail and franchises. It runs the questions people ask in each location's market, in ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, records which sources each answer used and who was named instead, then drafts the fixes (a profile attribute, a listing correction, a page that answers the question).

Visibility is not open for self-serve sign-up right now. You can see how Visibility works or book a demo; pricing is on the pricing page. If you only need a brand-level score for one website, one of the tools below may fit better.

Profound

Profound's pricing page lists a free trial (50 prompts, ChatGPT, Gemini and Google AI Overviews, daily for seven days) and an Enterprise plan with custom pricing. Enterprise lists up to nine engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Claude and AI Overviews, plus API access, SSO and data exports. The FAQ also mentions an agency plan. Paid prices: not published; quote on request.

Peec AI

Peec AI publishes its prices. As of November 2026 its pricing page lists Starter at $95 per month (50 prompts, 3 models), Pro at $245 per month (150 prompts) and Advanced at $495 per month (350 prompts), with Enterprise on request. Plans include competitor tracking, source and citation analytics, and gap analysis. You choose three models from a list that includes ChatGPT, AI Mode, AI Overviews, Copilot and Gemini; Perplexity is listed as an add-on or Enterprise model.

Otterly.AI

Otterly.AI's pricing page lists Lite (15 prompts), Standard (100 prompts) and Premium (400 prompts) plans, with ChatGPT, Google AI Overviews, Perplexity and Copilot included and Claude, AI Mode and Gemini as paid add-ons. Prices are published, but the page showed two different sets of figures when we checked in November 2026, so confirm the current amount on the page before you budget.

Semrush AI Visibility Toolkit

Semrush's AI pricing page lists the AI Visibility Toolkit at $99 per month per domain, billed annually, as of November 2026. That includes 25 custom prompts with daily tracking, competitor analysis, prompt research and an AI-readiness site audit. The page names ChatGPT, Google AI, Gemini and Perplexity. Enterprise pricing is custom.

Ahrefs Brand Radar

Brand Radar has two parts. The AI Visibility Index is a prebuilt set of prompts already run across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, so you can look up any brand with no setup. Custom Prompts tracks your own questions and adds Claude. As of November 2026 the page lists Custom Prompts from $50 per month and the AI Visibility Index from $199 per month.

Scrunch

Scrunch's pricing page lists Starter at $300 per month month-to-month ($250 per month billed annually) with 350 custom prompts, and Growth at $500 per month month-to-month ($417 billed annually) with 700, as of November 2026. It covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. It also offers AXP, which it describes as an AI-friendly version of your site for AI agents.

AI visibility tools compared side by side

The table puts the published facts in one place. "Not published" means the vendor's page did not state it when we checked; ask in the demo.

Facts from each vendor's own pricing or product page, as of November 2026. Vendors change plans often; check the linked page before you buy.

Best AI visibility tracking tools for AI Overviews and AI Mode

If your main worry is Google, check how each tool handles AI Overviews and AI Mode, not just ChatGPT. Google's own reporting does not split these out: Search Console counts AI Overviews and AI Mode traffic inside the overall Web search type. A tracker is the only way to see which prompts show an Overview and whether you are named in it.

From each vendor's own page as of November 2026. Check the linked pricing pages before you buy.

Visibility by Locus Intelligence also records Google AI Overviews, per location. Ask every vendor the same two things: does it track the Overview itself or only the blue links around it, and does it record the sources the Overview cited?

Suite add-on or standalone AI visibility tool?

Teams that search for the most popular AI visibility products for SEO usually find two kinds. Suite add-ons sit inside a tool you may already pay for: the Semrush AI Visibility Toolkit and Ahrefs Brand Radar are the two on our list. Standalone trackers such as Peec AI, Otterly.AI, Scrunch and Profound make AI answers the main view.

• Choose a suite add-on when your team already works in that suite, you want AI tracking next to rankings and traffic, and a small prompt set is enough to start.
• Choose a standalone tracker when you want more prompts, a source-first view of each answer, or enterprise controls such as an API.
• Choose a location tool when customers pick you by place. Neither kind above is built to report per store, clinic or dealer, so check this before you commit.

Whichever you pick, the free signals in the next sections still apply, and the same eight-point scorecard decides between them.

Which AI visibility tool fits your business

Most buyers can narrow the list to two with three questions: do you sell through locations, do you already pay for an SEO suite, and do you need enterprise controls such as SSO and an API.

If you run many locations, also read our AI visibility tool alternatives comparison, which goes deeper on Profound and Peec AI, and see how competitor tracking in Visibility shows who is named in your place.

How to run a fair two-week trial of AI search visibility tools

Trials are short, so plan them. Run the same prompt set in two tools at the same time and compare what each one tells you to do.

Hi {vendor},

We are comparing AI visibility tools. Before a demo, could you answer:

1. Which AI engines do you query, and are any of them paid add-ons?
2. How many times does each prompt run per engine per week?
3. Do you query the live consumer apps or the model APIs?
4. Do you record the sources (URLs) each answer used?
5. Can prompts run per city or per location, and how many locations can we add?
6. What do you recommend we fix, and how specific is it?
7. Can we export raw answers, and is there an API?
8. What does our plan cost for {number} prompts and {number} engines?

We will bring our own prompt set to the trial.

Thanks,
{name}

Free AI visibility signals you already have

Two search engines now report some AI data for free, and you should set both up before paying for anything.

• Bing Webmaster Tools AI Performance. Microsoft launched it in public preview in February 2026. It shows how often your pages are cited in Microsoft Copilot and Bing's AI summaries, which pages, and sample grounding queries (Bing Webmaster blog).
• Google Search Console. Google says traffic from AI Overviews and AI Mode is counted in the overall Search performance report under the "Web" search type, not split out (Google Search Central).
• Your own analytics. Referral visits from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com show up as referrers. They are a floor, not the total, because most AI answers send no click.

None of these tell you who was named instead of you, which is why paid trackers exist. Our guide to AI search visibility metrics shows how to combine them into one weekly view.

Mistakes buyers make with AEO tools

Where to go from here

A tool only measures. The work that moves the numbers is in the sources: profiles, listings, reviews and pages that answer the question. Our generative engine optimization guide covers what each engine reads, and how to improve brand visibility in AI answer engines turns it into steps. For Perplexity specifically, see the Perplexity visibility tracking guide.

See who AI names in each of your markets

Visibility by Locus Intelligence runs your real questions per location in ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, records the sources, and drafts the fixes.

Book a demo

AI visibility checker

Business and city, or a websiteCheck

Free, no account. You get whether ChatGPT, Gemini, Perplexity and Claude name you, how they describe you, and who they pick instead.