Free tool
Google Business Profile verification planner: how to verify your profile
Verify your profile, step by step.
Tell us how your business operates and which method Google offered. We lay out the steps to verify your Google Business Profile, including what to do when the code does not arrive.
Code not received? Start with your day
Count the days since you asked Google for the code. The right move changes at day 14 and at day 30.
Days 1 to 14
Wait, and don't ask again
Most postcard codes arrive within 14 days. A new request cancels the code already in the mail and sends another, so asking again only restarts the wait.
Days 14 to 30
Try another method
If your profile shows more than one verification option, try another one. If only the postcard is offered, request one new code, then leave the profile unedited until it arrives.
After day 30
The code has expired
Verification codes expire after 30 days. Request a new one from the profile and don't edit anything until it arrives.
Any day
You edited the profile
If you changed the business name, address or category after requesting, the code sent before those edits won't work. Request a new code.
Phone, text or email
No call, text or email came
To get the code you must be able to answer calls or receive texts on the business number, and automated phone menus (IVR systems) won't get it. Email codes go to the address shown on the verification screen.
Video recording plan for your business
Shot list: one take, no cuts
Where you are
Start outside. Film the road sign or building number, then the shop or landmark next door.Google asks: Include road signs, building numbers, nearby businesses or familiar places around your business.That the business exists
Turn to the clinic signboard with the full name, walk into reception and show the treatment chair. Film when no patients are in the frame.Google asks: Include your storefront, showroom or business signage, with the business name clearly printed on a permanent fixture.That you run it
Unlock the clinic door, or open the appointment book or billing system at the front desk.Google asks: Record things only an employee can access, like opening a cash register, kitchen or storage room, or using a point-of-sale system.
From Google Help:Verify with video recording
45-second script
Hold the phone steady and keep filming from the first second to the last. Say the lines in your own words.
- 0–12 sShowStart outside. Film the road sign or building number, then the shop or landmark next door.Say“This is your business. Here is the road sign, the building number and the shop next door.”
- 12–27 sShowTurn to the clinic signboard with the full name, walk into reception and show the treatment chair. Film when no patients are in the frame.Say“Here is our sign with our name, and this is where we serve customers.”
- 27–40 sShowUnlock the clinic door, or open the appointment book or billing system at the front desk.Say“I am opening this now to show that I run your business.”
- 40–45 sShowTurn back to the signboard, hold for a moment, then stop recording.Say“That is your business. Thank you.”
Google's rules for this method
- The video must be at least 30 seconds long.
- It must be an unedited, complete recording with no breaks.
- Capture it live; pre-recorded videos aren't allowed.
- Record and upload it from a mobile device, through your Business Profile.
- Keep out bank account, tax or ID numbers, other private information and other people's faces.
- Google's review can take up to 5 business days.
From Google Help:Verify with video recording
Why Google rejects verification videos
- The business name isn't visible on the storefront.
- The video doesn't show the nearby area.
- There's no proof that you're authorized to manage the business.
From Google Help:Verify with video recording
Video recording plan for your business
How it works
Three steps, no guesswork.
Choose the business type that best fits you. The plan adapts its preparation advice to that type.
Pick the method shown in your Google Business Profile. The selector lists the supported methods; this tool does not determine which Google offers you.
Get the steps in order, with what to do if a code does not arrive or verification is declined.
FAQ
Google Business Profile verification planner, answered.
Does this verify my profile for me?
No. Only you can verify it, inside Google. The planner tells you the steps and what to prepare.
What if the code never arrives?
The plan covers the usual fixes: check the address on the profile, wait the stated time, and request another method if Google offers one.
Why does Google ask for a video?
Google may ask for video proof for some businesses. The plan lists what the video should show.
Learn how to use it
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