Glossary
Lead response time
A Desk term, defined for businesses with locations.
Desk · NurtureDefinition 26 words
How long a business takes to reply to a new inquiry. The first reply usually wins the lead, which is why it is measured in minutes.
In practice
Leads contacted within an hour are about seven times as likely to qualify (HBR, 2011). An automatic first reply keeps the conversation alive after hours.
Related terms
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