Glossary
WhatsApp Business
A Desk term, defined for businesses with locations.
Desk · NurtureDefinition 20 words
WhatsApp's account type for businesses, with a profile, catalog and the API that lets an AI receptionist reply on WhatsApp.
In practice
See Desk on WhatsApp.
Related terms
Desk handles this on every channelCalls, WhatsApp, website chat and forms answered in seconds from each location's own information, booked, and followed up. Free plan, no card.
Read next: AI receptionist for businesses with locations.
Related
All termsWhat to automate, what to keep for people, and how to roll it out location by location.
Guide · Desk · 11 minGoogle Business Profile auditScore one profile or your whole network, free.
Free tool · Reach · 2 minutesAI visibility checkerWhether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.
Free tool · Visibility · 1 minuteNever miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
- Every action logged and reversible
- Nothing customer-facing goes live without approval