Guides, questions, comparisons, free tools and insights for multi-location marketing

Everything we know about getting every location found.

One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.

The library.

Generative engine optimization: the complete guide

What GEO is, what the engines read, what works, and the weekly routine that keeps a location named.

Guide · Visibility · 20 min
Answer engine optimization (AEO): the complete guide

What AEO means, a content template and the 20-check list per location.

Guide · Visibility · 20 min
ChatGPT SEO: how to rank in ChatGPT

How ChatGPT finds sources, the steps that move it, and a weekly test.

Guide · Visibility · 14 min
AEO vs GEO vs SEO

What each term means, what is different, and where to start.

Guide · Visibility · 12 min
What is AI visibility?

AI visibility is whether, and how, AI assistants name a business when asked the questions its customers ask, measured...

Question · Visibility · 2 min
AI visibility checker

Whether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.

Free tool · Visibility · 1 minute
Maps rank checker

Your Google Maps rank from nine points around one location, no sign-up.

Free tool · Visibility · 1 minute
AEO (answer engine optimization)

Making a business the one an answer engine such as ChatGPT or Perplexity names when asked a question. Used interchangeably with GEO.

Glossary · Visibility · 2 min
AI Overviews

Google's generated summary at the top of some results pages, built from pages and profiles Google trusts, which names businesses directly.

Glossary · Visibility · 2 min
AI visibility

Whether, and how, AI assistants name a business when asked the questions its customers ask, measured per location and per engine.

Glossary · Visibility · 2 min
Answer engine

Any assistant that replies with a direct answer rather than a list of links: ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.

Glossary · Visibility · 2 min
Entity

A thing a search or answer engine recognizes as distinct, such as one hotel property. Each location should be its own entity with matching facts everywhere.

Glossary · Visibility · 2 min
GEO (generative engine optimization)

The work of getting a business named inside an AI assistant's answer, per location and per question.

Glossary · Visibility · 2 min
Schema markup

Structured data on a page, such as LocalBusiness or FAQPage, that tells search and answer engines what the page states.

Glossary · Visibility · 2 min
Share of voice (AI)

The share of questions in a set for which an engine names a given business, compared with its competitors.

Glossary · Visibility · 2 min
Speakable

Schema that marks the part of a page suitable for being read aloud or quoted as an answer.

Glossary · Visibility · 2 min
Zero-click search

A search that ends on the results page or in an AI answer with no click through to a website. Being named is the outcome that matters.

Glossary · Visibility · 2 min

Product resource hubs

One library, one curated page per product.

Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.

Never miss another customer.

Start with a free audit. See what each location is losing, and where.

Profile score, Maps rank against the top 3, and the fixes that matter most.

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