Guides, questions, comparisons, free tools and insights for multi-location marketing

Everything we know about getting every location found.

One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.

The library.

AEO (answer engine optimization)

Making a business the one an answer engine such as ChatGPT or Perplexity names when asked a question. Used interchangeably with GEO.

Glossary · Visibility · 2 min
AI Overviews

Google's generated summary at the top of some results pages, built from pages and profiles Google trusts, which names businesses directly.

Glossary · Visibility · 2 min
AI visibility

Whether, and how, AI assistants name a business when asked the questions its customers ask, measured per location and per engine.

Glossary · Visibility · 2 min
Answer engine

Any assistant that replies with a direct answer rather than a list of links: ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.

Glossary · Visibility · 2 min
Entity

A thing a search or answer engine recognizes as distinct, such as one hotel property. Each location should be its own entity with matching facts everywhere.

Glossary · Visibility · 2 min
GEO (generative engine optimization)

The work of getting a business named inside an AI assistant's answer, per location and per question.

Glossary · Visibility · 2 min
Schema markup

Structured data on a page, such as LocalBusiness or FAQPage, that tells search and answer engines what the page states.

Glossary · Visibility · 2 min
Share of voice (AI)

The share of questions in a set for which an engine names a given business, compared with its competitors.

Glossary · Visibility · 2 min
Speakable

Schema that marks the part of a page suitable for being read aloud or quoted as an answer.

Glossary · Visibility · 2 min
Zero-click search

A search that ends on the results page or in an AI answer with no click through to a website. Being named is the outcome that matters.

Glossary · Visibility · 2 min

Product resource hubs

One library, one curated page per product.

Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.

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Profile score, Maps rank against the top 3, and the fixes that matter most.

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