Guides, questions, comparisons, free tools and insights for multi-location marketing

Everything we know about getting every location found.

One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.

The library.

How to set up location-based advertising for many locations

Budgets, radius, landing pages and measurement, in order.

Guide · Ads · 11 min
Google Local Services Ads guide

How LSA works now: leads, categories, the Google Verified badge, ranking and costs.

Guide · Ads · 14 min
What is location-based advertising?

Location-based advertising is advertising targeted by where a person is or searches, run per location so each branch...

Question · Ads · 2 min
Call-only ads

Google Search ads whose only action is a phone call, shown on mobile and billed per call.

Glossary · Ads · 2 min
Location-based advertising

Ads targeted by where a person is or searches, run per location so each branch gets its own budget, radius and results.

Glossary · Ads · 2 min
Performance Max

A Google Ads campaign type that runs across Search, Maps, YouTube, Display and Gmail from one set of assets, with location goals.

Glossary · Ads · 2 min
Radius targeting

Showing ads only to people within a set distance of a location, used on Google and Meta for store visit and local lead campaigns.

Glossary · Ads · 2 min
Store visits (Meta)

A Meta campaign objective that optimizes ads for visits to a physical location, usually with radius targeting.

Glossary · Ads · 2 min
Hyperlocal advertising

Advertising aimed at people in a very small area around a location, such as a few blocks or a neighborhood, so spend goes where customers can actually come.

Glossary · Ads · 2 min

Product resource hubs

One library, one curated page per product.

Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.

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Profile score, Maps rank against the top 3, and the fixes that matter most.

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