Guides, questions, comparisons, free tools and insights for multi-location marketing

Everything we know about getting every location found.

One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.

The library.

Generative engine optimization: the complete guide

What GEO is, what the engines read, what works, and the weekly routine that keeps a location named.

Guide · Visibility · 20 min
Answer engine optimization (AEO): the complete guide

What AEO means, a content template and the 20-check list per location.

Guide · Visibility · 20 min
ChatGPT SEO: how to rank in ChatGPT

How ChatGPT finds sources, the steps that move it, and a weekly test.

Guide · Visibility · 14 min
Listings management for multi-location brands

What to keep consistent, which sites matter, and how to stop it drifting.

Guide · Reach · 10 min
How to set up location-based advertising for many locations

Budgets, radius, landing pages and measurement, in order.

Guide · Ads · 11 min
Call tracking for local businesses

How it works, DNI, PPC and Google calls, and a setup plan.

Guide · Desk · 13 min
Multi-location SEO playbook

Profiles, pages, reviews, tracking and governance for 10 to 1,000 locations.

Guide · Enterprise · 15 min
How AI receptionists work

Speech to booking, step by step, and what it needs from you.

Guide · Desk · 10 min
AEO vs GEO vs SEO

What each term means, what is different, and where to start.

Guide · Visibility · 12 min
How to get more Google reviews

17 methods that follow Google's rules, with scripts and an automated request system.

Guide · Reach · 13 min
Google review link

Find your link in 3 clicks, make a QR code, and share it the right way.

Guide · Reach · 6 min
Franchise marketing guide

Who does what, the local channels that work, and how to keep owners on brand.

Guide · Enterprise · 15 min
Local citations: the complete guide

Which citation sites matter, how to build them and how to keep them consistent.

Guide · Reach · 14 min
Local rank tracking by grid

Why Maps rankings change by location, and how to track and act on them.

Guide · Reach · 15 min
Local SEO ranking factors in 2026

Relevance, distance and prominence, and the signals under each.

Guide · Reach · 13 min
Google Business Profile optimization checklist

Every field, the rules, the 2026 changes and a printable checklist.

Guide · Reach · 16 min
Local SEO checklist (printable)

Profile, website, citations, reviews, links and tracking, as tick boxes.

Guide · Reach · 10 min
Local keyword research

Six steps to find, sort and place the terms nearby customers search.

Guide · Reach · 10 min
Business not showing on Google Maps

A flowchart through 12 causes, with the fix for each.

Guide · Reach · 9 min
How to rank for near me searches

Why "near me" depends on where the searcher stands, and the fixes that help.

Guide · Reach · 8 min
Local SEO strategy: a 90-day plan

Baseline, goals, priorities and a week-by-week plan you can run.

Guide · Reach · 12 min
Best local SEO tools in 2026

Rank tracking, listings, reviews and audits: who each tool fits.

Guide · Reach · 14 min
Local SEO pricing

Retainers, per-location plans, projects and software, with sourced ranges.

Guide · Reach · 9 min
Dental SEO for practices

Google profile, HIPAA-safe reviews, service pages and a 90-day plan.

Guide · Reach · 13 min
Healthcare SEO and reputation

Profiles per facility and provider, HIPAA-safe replies, and a 90-day plan.

Guide · Reach · 12 min
Car dealership SEO

Profiles per department and brand, reviews, listings and a 90-day plan.

Guide · Reach · 11 min
Local SEO for lawyers

Firm and attorney profiles, practice-area pages, reviews and LSA.

Guide · Reach · 10 min
Local SEO for restaurants

Profile, menu, photos, reviews and a weekly posting routine.

Guide · Reach · 10 min
Local SEO for contractors

Service-area rules, job reviews, LSA and missed-call math.

Guide · Reach · 11 min
Google Local Services Ads guide

How LSA works now: leads, categories, the Google Verified badge, ranking and costs.

Guide · Ads · 14 min
Listing management explained

What it is, which listings matter and how to keep them right.

Guide · Reach · 12 min
Apple Business Connect setup guide

Claim and verify your Apple Maps place card in Apple Business.

Guide · Reach · 11 min
Store locator guide

How to make a store locator that search engines can crawl and customers can use.

Guide · Enterprise · 11 min
SEO location pages: template and examples

What to put on each location page so it ranks and converts.

Guide · Reach · 12 min
Local business schema guide

What to include, what Google uses and JSON-LD you can copy.

Guide · Reach · 9 min
Google Business Profile management

The weekly work, and how in-house, software and services compare.

Guide · Reach · 12 min
Google Business Profile updates 2026

Every confirmed change since 2025, dated and sourced.

Guide · Reach · 8 min
Local link building: 25 tactics

Earn links from your own community, with outreach emails to copy.

Guide · Reach · 12 min
Should you buy Google reviews?

Why bought reviews backfire, what Google and the FTC do, and what works instead.

Guide · Reach · 8 min
Google Maps marketing

Get found, get picked, get the call: the whole Maps journey.

Guide · Reach · 11 min
What is listings management?

Listings management is keeping every directory and map where a business appears complete, consistent and current:...

Question · Reach · 2 min
What is AI visibility?

AI visibility is whether, and how, AI assistants name a business when asked the questions its customers ask, measured...

Question · Visibility · 2 min
What is a rank grid?

A rank grid is a map of a location's Maps rank measured from several points around it, since rank changes with where...

Question · Reach · 2 min
What is location-based advertising?

Location-based advertising is advertising targeted by where a person is or searches, run per location so each branch...

Question · Ads · 2 min
What is Google My Business?

Google My Business was the name of Google's free tool for managing how a business appears on Search and Maps. Google...

Question · Reach · 2 min
What is a Google Business Profile and why do I need one?

A Google Business Profile is the free listing that controls how a business appears on Google Search and Google Maps:...

Question · Reach · 4 min
Is Google My Business free to use?

Yes. Creating and managing a Google Business Profile, formerly Google My Business, is free. You pay only if you...

Question · Reach · 2 min
How do I create a Google My Business account?

Sign in to a Google account, search for your business name on Google or Maps and choose to claim it, or add it as a...

Question · Reach · 2 min

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Product resource hubs

One library, one curated page per product.

Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.

Never miss another customer.

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Profile score, Maps rank against the top 3, and the fixes that matter most.

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