Guides, questions, comparisons, free tools and insights for multi-location marketing

Everything we know about getting every location found.

One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.

The library.

Multi-location SEO playbook

Profiles, pages, reviews, tracking and governance for 10 to 1,000 locations.

Guide · Enterprise · 15 min
Franchise marketing guide

Who does what, the local channels that work, and how to keep owners on brand.

Guide · Enterprise · 15 min
Store locator guide

How to make a store locator that search engines can crawl and customers can use.

Guide · Enterprise · 11 min
What is dealer demand leakage?

Dealer demand leakage is demand the brand created that never becomes a sale at the dealer: the customer searches,...

Question · Enterprise · 2 min
Why do brands lose sales at the dealer counter?

Common causes are missed calls, slow replies, wrong listing details, no follow-up on enquiries and inconsistent...

Question · Enterprise · 2 min
What is a dealer network governance model?

It is the set of standards, roles, checks and consequences a brand uses to keep dealers consistent: who sets the...

Question · Enterprise · 2 min
How do brands manage 100+ dealer locations?

They set standards, give every dealer the same accurate profile data, measure the same signals per dealer, and route...

Question · Enterprise · 2 min
What is the difference between a dealer network and a franchise network?

A dealer network is a group of independent businesses that sell a brand's products, while a franchise network is a...

Question · Enterprise · 2 min
How do you track dealer performance?

Track the same few measures for every dealer, in one place: calls answered, enquiry reply time, profile accuracy,...

Question · Enterprise · 2 min
What causes regional variance in dealer network performance?

Differences in local competition, staffing, dealer attention, data accuracy and how leads are handled. Some is...

Question · Enterprise · 2 min
What is call governance for a dealer network?

Call governance is setting and checking standards for how dealers handle calls: answer rates, speed, after-hours...

Question · Enterprise · 2 min
How do you onboard a new dealer to your brand?

Give the dealer a standard checklist: verified profile with correct details, brand assets, call and enquiry handling...

Question · Enterprise · 2 min
What is the role of a regional manager in dealer network management?

A regional manager is the link between the brand and its dealers in an area: they review performance, coach dealers...

Question · Enterprise · 2 min
How do you reduce dealer attrition?

Make dealers successful: send them leads, give them clear standards and fair support, and show them the data on their...

Question · Enterprise · 2 min
What is sell-through rate and why does it matter for dealer networks?

Sell-through rate is the share of stock a dealer has sold to customers in a period, compared with what the brand...

Question · Enterprise · 2 min
How do you enforce brand standards across a dealer network?

Define the standards clearly, measure them per dealer, tell the dealer when they are missed, and apply the agreed...

Question · Enterprise · 2 min
What digital signals indicate dealer performance problems?

Missed or unanswered calls, a low or falling review rating, unanswered reviews, wrong hours or phone numbers, an...

Question · Enterprise · 2 min
What is an escalation loop in dealer network management?

An escalation loop is the path a problem follows when it is not fixed: the dealer is notified, then the regional...

Question · Enterprise · 2 min
How do you build accountability in a distributed team?

Give each location clear standards, a named owner, measures they can see, and a regular review. Accountability needs...

Question · Enterprise · 2 min
What is an accountability score for a business location?

An accountability score is a summary of how well a location meets the standards set for it, such as profile accuracy,...

Question · Enterprise · 2 min
How do you measure brand governance effectiveness?

Look at whether standards are met more over time: fewer issues, faster fixes and less variation between locations....

Question · Enterprise · 2 min
What is the difference between monitoring and governance?

Monitoring tells you what is happening. Governance sets the standard, assigns an owner and follows up until the...

Question · Enterprise · 2 min
What does detect, escalate, enforce mean in location management?

Detect means finding the problem, such as a missed call or a wrong listing. Escalate means telling the person who can...

Question · Enterprise · 2 min
How do you create a culture of accountability in a distributed sales team?

Set clear expectations, show everyone the same measures, review them regularly and respond fairly. Praise what works....

Question · Enterprise · 2 min

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Product resource hubs

One library, one curated page per product.

Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.

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Profile score, Maps rank against the top 3, and the fixes that matter most.

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