Guides, questions, comparisons, free tools and insights for multi-location marketing

Everything we know about getting every location found.

One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.

The library.

Generative engine optimization: the complete guide

What GEO is, what the engines read, what works, and the weekly routine that keeps a location named.

Guide · Visibility · 20 min
Answer engine optimization (AEO): the complete guide

What AEO means, a content template and the 20-check list per location.

Guide · Visibility · 20 min
ChatGPT SEO: how to rank in ChatGPT

How ChatGPT finds sources, the steps that move it, and a weekly test.

Guide · Visibility · 14 min
AI receptionist for businesses with locations

What to automate, what to keep for people, and how to roll it out location by location.

Guide · Desk · 11 min
Listings management for multi-location brands

What to keep consistent, which sites matter, and how to stop it drifting.

Guide · Reach · 10 min
How to set up location-based advertising for many locations

Budgets, radius, landing pages and measurement, in order.

Guide · Ads · 11 min
Best Yext alternatives in 2026

Six listings platforms compared on features, published prices and fit.

Guide · Reach · 13 min
Birdeye pricing explained

What drives the quote, what to ask, and alternatives with published prices.

Guide · Reach · 11 min
Podium alternatives

Messaging, reviews and AI answering tools compared for local businesses.

Guide · Desk · 10 min
BrightLocal alternatives

Five options, published prices, and when BrightLocal is still right.

Guide · Reach · 11 min
Profound and Peec AI alternatives

AI visibility trackers compared on engines, prices and per-location tracking.

Guide · Visibility · 11 min
Best AI visibility tools in 2026

Seven AI visibility trackers compared, with a scorecard to pick one.

Guide · Visibility · 16 min
Perplexity visibility tracking

See if Perplexity recommends you, and which sources it trusts.

Guide · Visibility · 8 min
Google review response examples

40 copy-and-use replies for every star rating, fake reviews and six industries.

Guide · Reach · 18 min
Call tracking for local businesses

How it works, DNI, PPC and Google calls, and a setup plan.

Guide · Desk · 13 min
Best AI receptionist for small business

Seven options, published prices, and a demo checklist.

Guide · Desk · 12 min
Multi-location SEO playbook

Profiles, pages, reviews, tracking and governance for 10 to 1,000 locations.

Guide · Enterprise · 15 min
After hours answering: AI vs human vs voicemail

Costs, trade-offs and a worksheet to pick the right cover.

Guide · Desk · 10 min
How AI receptionists work

Speech to booking, step by step, and what it needs from you.

Guide · Desk · 10 min
Missed call text back: setup and scripts

How it works, five scripts to copy, and the US texting rules to check.

Guide · Desk · 10 min
Best call tracking software for small business

Seven options, published prices and a feature checklist.

Guide · Desk · 10 min
AEO vs GEO vs SEO

What each term means, what is different, and where to start.

Guide · Visibility · 12 min
llms.txt explained

What it is, who reads it, whether you need it, and a template.

Guide · Visibility · 9 min
AI search visibility metrics

The KPIs that matter, with formulas and a weekly dashboard.

Guide · Visibility · 10 min
How to get more Google reviews

17 methods that follow Google's rules, with scripts and an automated request system.

Guide · Reach · 13 min
Google review link

Find your link in 3 clicks, make a QR code, and share it the right way.

Guide · Reach · 6 min
Franchise marketing guide

Who does what, the local channels that work, and how to keep owners on brand.

Guide · Enterprise · 15 min
Local citations: the complete guide

Which citation sites matter, how to build them and how to keep them consistent.

Guide · Reach · 14 min
Local rank tracking by grid

Why Maps rankings change by location, and how to track and act on them.

Guide · Reach · 15 min
Local SEO ranking factors in 2026

Relevance, distance and prominence, and the signals under each.

Guide · Reach · 13 min
Google Business Profile optimization checklist

Every field, the rules, the 2026 changes and a printable checklist.

Guide · Reach · 16 min
Local SEO checklist (printable)

Profile, website, citations, reviews, links and tracking, as tick boxes.

Guide · Reach · 10 min
Local keyword research

Six steps to find, sort and place the terms nearby customers search.

Guide · Reach · 10 min
Business not showing on Google Maps

A flowchart through 12 causes, with the fix for each.

Guide · Reach · 9 min
How to rank for near me searches

Why "near me" depends on where the searcher stands, and the fixes that help.

Guide · Reach · 8 min
Local SEO strategy: a 90-day plan

Baseline, goals, priorities and a week-by-week plan you can run.

Guide · Reach · 12 min
Best local SEO tools in 2026

Rank tracking, listings, reviews and audits: who each tool fits.

Guide · Reach · 14 min
Local SEO pricing

Retainers, per-location plans, projects and software, with sourced ranges.

Guide · Reach · 9 min
White label local SEO

What to resell, what the report should show, and how to vet a provider.

Guide · Reach · 7 min
Dental SEO for practices

Google profile, HIPAA-safe reviews, service pages and a 90-day plan.

Guide · Reach · 13 min
Healthcare SEO and reputation

Profiles per facility and provider, HIPAA-safe replies, and a 90-day plan.

Guide · Reach · 12 min
Car dealership SEO

Profiles per department and brand, reviews, listings and a 90-day plan.

Guide · Reach · 11 min
Local SEO for lawyers

Firm and attorney profiles, practice-area pages, reviews and LSA.

Guide · Reach · 10 min
Local SEO for restaurants

Profile, menu, photos, reviews and a weekly posting routine.

Guide · Reach · 10 min
Local SEO for contractors

Service-area rules, job reviews, LSA and missed-call math.

Guide · Reach · 11 min
Google Local Services Ads guide

How LSA works now: leads, categories, the Google Verified badge, ranking and costs.

Guide · Ads · 14 min
Local Services Ads vs Google Ads

Pay per lead or pay per click: a fair comparison and a decision tree.

Guide · Ads · 8 min
How to optimize Local Services Ads

Reviews, response time, job types, bidding and lead rating, step by step.

Guide · Ads · 9 min
Listing management explained

What it is, which listings matter and how to keep them right.

Guide · Reach · 12 min
Apple Business Connect setup guide

Claim and verify your Apple Maps place card in Apple Business.

Guide · Reach · 11 min
Store locator guide

How to make a store locator that search engines can crawl and customers can use.

Guide · Enterprise · 11 min
SEO location pages: template and examples

What to put on each location page so it ranks and converts.

Guide · Reach · 12 min
Local business schema guide

What to include, what Google uses and JSON-LD you can copy.

Guide · Reach · 9 min
Review management software: buyer's guide

Features that matter, Google's rules, prices and eight options compared.

Guide · Reach · 14 min
Google reviews widget for your website

Three honest ways to show Google reviews on your site, and the rules for each.

Guide · Reach · 7 min
How to improve brand visibility in AI answer engines

Twelve steps, from crawl access to reviews and weekly tracking.

Guide · Visibility · 12 min
How to choose prompts to track

Build a prompt set from real buyer questions, with a starter set.

Guide · Visibility · 8 min
Google Business Profile management

The weekly work, and how in-house, software and services compare.

Guide · Reach · 12 min
How to add a manager to Google Business Profile

Six steps, the role table, and how to request access.

Guide · Reach · 6 min
Google Business Profile updates 2026

Every confirmed change since 2025, dated and sourced.

Guide · Reach · 8 min
How to add FAQs and videos to Google Business Profile

Where FAQ answers go after Q&A, and video specs that pass review.

Guide · Reach · 6 min
Best live chat and AI chatbot for small business

Seven options, free plans, published prices and setup tips.

Guide · Desk · 11 min
Local link building: 25 tactics

Earn links from your own community, with outreach emails to copy.

Guide · Reach · 12 min
Should you buy Google reviews?

Why bought reviews backfire, what Google and the FTC do, and what works instead.

Guide · Reach · 8 min
Google Maps marketing

Get found, get picked, get the call: the whole Maps journey.

Guide · Reach · 11 min
Best Birdeye alternatives in 2026

Six review and listings platforms compared on features, published prices and fit.

Guide · Reach · 12 min
Best Moz Local alternatives in 2026

Six listings and local SEO tools compared on features, published prices and fit.

Guide · Reach · 11 min
Synup alternatives in 2026

Five local marketing platforms compared on features, published prices and fit.

Guide · Reach · 12 min
Uberall alternatives in 2026

Six location marketing platforms compared on features, pricing model and fit.

Guide · Reach · 13 min
SOCi alternatives in 2026

Six local social, listings and reputation platforms compared on features, published prices and fit.

Guide · Reach · 12 min
Reputation.com alternatives in 2026

Six review and local marketing platforms compared on features, published prices and fit.

Guide · Reach · 12 min
Best Localo alternatives in 2026

Five local SEO tools compared on features, published prices and fit.

Guide · Reach · 12 min
Best Local Falcon alternatives in 2026

Six geo-grid and local rank tools compared on features, prices and fit.

Guide · Reach · 12 min
Best Peec AI alternatives in 2026

Six AI visibility trackers compared on engines, prompts and published prices.

Guide · Visibility · 12 min
Best Smith.ai alternatives in 2026

Six answering options compared on pricing model, AI vs human and fit.

Guide · Desk · 12 min

Product resource hubs

One library, one curated page per product.

Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.

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Profile score, Maps rank against the top 3, and the fixes that matter most.

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