Guides, questions, comparisons, free tools and insights for multi-location marketing

Everything we know about getting every location found.

One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.

The library.

What is an AI receptionist?

An AI receptionist is software that answers a business's calls and messages when nobody else can, understands what...

Question · Desk · 2 min
Is an AI receptionist the same as an answering service?

No. An answering service takes a message for someone to act on later. An AI receptionist resolves the request on the...

Question · Desk · 2 min
What is missed call text back?

Missed call text back is an automatic text sent to a caller the moment a call is missed, so the conversation...

Question · Desk · 2 min
Can an AI receptionist take a hotel booking?

Yes, if it can see the property's availability and rates. It checks dates, quotes the rate, takes the booking details...

Question · Desk · 2 min
What should an AI receptionist never answer on its own?

Anything that needs judgment or carries risk: complaints, refunds, medical or legal advice, safety issues and...

Question · Desk · 2 min
How fast should a business reply to a lead?

As fast as possible, and within an hour at the latest. Leads contacted within an hour are about seven times as likely...

Question · Desk · 2 min
What is a virtual receptionist?

A virtual receptionist is a person or service that answers calls remotely for a business. An AI receptionist is the...

Question · Desk · 2 min
What is listings management?

Listings management is keeping every directory and map where a business appears complete, consistent and current:...

Question · Reach · 2 min
What is AI visibility?

AI visibility is whether, and how, AI assistants name a business when asked the questions its customers ask, measured...

Question · Visibility · 2 min
What is a rank grid?

A rank grid is a map of a location's Maps rank measured from several points around it, since rank changes with where...

Question · Reach · 2 min
What is location-based advertising?

Location-based advertising is advertising targeted by where a person is or searches, run per location so each branch...

Question · Ads · 2 min
How does call tracking work?

Call tracking assigns a phone number per location or campaign, so each call can be attributed to the listing or ad...

Question · Desk · 2 min
What is Google My Business?

Google My Business was the name of Google's free tool for managing how a business appears on Search and Maps. Google...

Question · Reach · 2 min
What is a Google Business Profile and why do I need one?

A Google Business Profile is the free listing that controls how a business appears on Google Search and Google Maps:...

Question · Reach · 4 min
Is Google My Business free to use?

Yes. Creating and managing a Google Business Profile, formerly Google My Business, is free. You pay only if you...

Question · Reach · 2 min
How do I create a Google My Business account?

Sign in to a Google account, search for your business name on Google or Maps and choose to claim it, or add it as a...

Question · Reach · 2 min
How do I list my business on Google?

Create a Google Business Profile: add your business, enter its name, category, address or service area, phone and...

Question · Reach · 2 min
How do I put my business on Google?

Create or claim a Google Business Profile, then verify it. That is how a business appears on Google Search and Google...

Question · Reach · 2 min
How do I add my business to Google Maps?

Add it through a Google Business Profile. Create the profile with your address or service area, verify it, and the...

Question · Reach · 2 min
How do I verify my business on Google?

To verify your business on Google, open your Business Profile while signed in to the managing account, choose Get...

Question · Reach · 3 min
How do I edit my Google Business Profile?

Search for your business on Google while signed in to the account that manages it and choose Edit profile, or open...

Question · Reach · 2 min
How do I rank higher on Google My Business?

Google says local results are based mainly on relevance, distance and prominence. You can improve relevance and...

Question · Reach · 2 min
How do I add keywords to my Google Business Profile?

Do not add keywords to your business name. Use them naturally in the description, services and posts, and choose...

Question · Reach · 2 min
How do I recover a suspended Google My Business listing?

To recover a suspended Google Business Profile, fix whatever broke Google's guidelines, then submit an appeal in the...

Question · Reach · 3 min

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Product resource hubs

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Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.

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