Guides, questions, comparisons, free tools and insights for multi-location marketing

Everything we know about getting every location found.

One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.

The library.

Generative engine optimization: the complete guide

What GEO is, what the engines read, what works, and the weekly routine that keeps a location named.

Guide · Visibility · 20 min
Answer engine optimization (AEO): the complete guide

What AEO means, a content template and the 20-check list per location.

Guide · Visibility · 20 min
ChatGPT SEO: how to rank in ChatGPT

How ChatGPT finds sources, the steps that move it, and a weekly test.

Guide · Visibility · 14 min
Listings management for multi-location brands

What to keep consistent, which sites matter, and how to stop it drifting.

Guide · Reach · 10 min
How to set up location-based advertising for many locations

Budgets, radius, landing pages and measurement, in order.

Guide · Ads · 11 min
Call tracking for local businesses

How it works, DNI, PPC and Google calls, and a setup plan.

Guide · Desk · 13 min
Multi-location SEO playbook

Profiles, pages, reviews, tracking and governance for 10 to 1,000 locations.

Guide · Enterprise · 15 min
How AI receptionists work

Speech to booking, step by step, and what it needs from you.

Guide · Desk · 10 min
AEO vs GEO vs SEO

What each term means, what is different, and where to start.

Guide · Visibility · 12 min
How to get more Google reviews

17 methods that follow Google's rules, with scripts and an automated request system.

Guide · Reach · 13 min
Google review link

Find your link in 3 clicks, make a QR code, and share it the right way.

Guide · Reach · 6 min
Franchise marketing guide

Who does what, the local channels that work, and how to keep owners on brand.

Guide · Enterprise · 15 min
Local citations: the complete guide

Which citation sites matter, how to build them and how to keep them consistent.

Guide · Reach · 14 min
Local rank tracking by grid

Why Maps rankings change by location, and how to track and act on them.

Guide · Reach · 15 min
Local SEO ranking factors in 2026

Relevance, distance and prominence, and the signals under each.

Guide · Reach · 13 min
Google Business Profile optimization checklist

Every field, the rules, the 2026 changes and a printable checklist.

Guide · Reach · 16 min
Local SEO checklist (printable)

Profile, website, citations, reviews, links and tracking, as tick boxes.

Guide · Reach · 10 min
Local keyword research

Six steps to find, sort and place the terms nearby customers search.

Guide · Reach · 10 min
Business not showing on Google Maps

A flowchart through 12 causes, with the fix for each.

Guide · Reach · 9 min
How to rank for near me searches

Why "near me" depends on where the searcher stands, and the fixes that help.

Guide · Reach · 8 min
Local SEO strategy: a 90-day plan

Baseline, goals, priorities and a week-by-week plan you can run.

Guide · Reach · 12 min
Best local SEO tools in 2026

Rank tracking, listings, reviews and audits: who each tool fits.

Guide · Reach · 14 min
Local SEO pricing

Retainers, per-location plans, projects and software, with sourced ranges.

Guide · Reach · 9 min
Dental SEO for practices

Google profile, HIPAA-safe reviews, service pages and a 90-day plan.

Guide · Reach · 13 min
Healthcare SEO and reputation

Profiles per facility and provider, HIPAA-safe replies, and a 90-day plan.

Guide · Reach · 12 min
Car dealership SEO

Profiles per department and brand, reviews, listings and a 90-day plan.

Guide · Reach · 11 min
Local SEO for lawyers

Firm and attorney profiles, practice-area pages, reviews and LSA.

Guide · Reach · 10 min
Local SEO for restaurants

Profile, menu, photos, reviews and a weekly posting routine.

Guide · Reach · 10 min
Local SEO for contractors

Service-area rules, job reviews, LSA and missed-call math.

Guide · Reach · 11 min
Google Local Services Ads guide

How LSA works now: leads, categories, the Google Verified badge, ranking and costs.

Guide · Ads · 14 min
Listing management explained

What it is, which listings matter and how to keep them right.

Guide · Reach · 12 min
Apple Business Connect setup guide

Claim and verify your Apple Maps place card in Apple Business.

Guide · Reach · 11 min
Store locator guide

How to make a store locator that search engines can crawl and customers can use.

Guide · Enterprise · 11 min
SEO location pages: template and examples

What to put on each location page so it ranks and converts.

Guide · Reach · 12 min
Local business schema guide

What to include, what Google uses and JSON-LD you can copy.

Guide · Reach · 9 min
Google Business Profile management

The weekly work, and how in-house, software and services compare.

Guide · Reach · 12 min
Google Business Profile updates 2026

Every confirmed change since 2025, dated and sourced.

Guide · Reach · 8 min
Local link building: 25 tactics

Earn links from your own community, with outreach emails to copy.

Guide · Reach · 12 min
Should you buy Google reviews?

Why bought reviews backfire, what Google and the FTC do, and what works instead.

Guide · Reach · 8 min
Google Maps marketing

Get found, get picked, get the call: the whole Maps journey.

Guide · Reach · 11 min
What is listings management?

Listings management is keeping every directory and map where a business appears complete, consistent and current:...

Question · Reach · 2 min
What is AI visibility?

AI visibility is whether, and how, AI assistants name a business when asked the questions its customers ask, measured...

Question · Visibility · 2 min
What is a rank grid?

A rank grid is a map of a location's Maps rank measured from several points around it, since rank changes with where...

Question · Reach · 2 min
What is location-based advertising?

Location-based advertising is advertising targeted by where a person is or searches, run per location so each branch...

Question · Ads · 2 min
What is Google My Business?

Google My Business was the name of Google's free tool for managing how a business appears on Search and Maps. Google...

Question · Reach · 2 min
What is a Google Business Profile and why do I need one?

A Google Business Profile is the free listing that controls how a business appears on Google Search and Google Maps:...

Question · Reach · 4 min
Is Google My Business free to use?

Yes. Creating and managing a Google Business Profile, formerly Google My Business, is free. You pay only if you...

Question · Reach · 2 min
How do I create a Google My Business account?

Sign in to a Google account, search for your business name on Google or Maps and choose to claim it, or add it as a...

Question · Reach · 2 min
How do I list my business on Google?

Create a Google Business Profile: add your business, enter its name, category, address or service area, phone and...

Question · Reach · 2 min
How do I put my business on Google?

Create or claim a Google Business Profile, then verify it. That is how a business appears on Google Search and Google...

Question · Reach · 2 min
How do I add my business to Google Maps?

Add it through a Google Business Profile. Create the profile with your address or service area, verify it, and the...

Question · Reach · 2 min
How do I verify my business on Google?

To verify your business on Google, open your Business Profile while signed in to the managing account, choose Get...

Question · Reach · 3 min
How do I edit my Google Business Profile?

Search for your business on Google while signed in to the account that manages it and choose Edit profile, or open...

Question · Reach · 2 min
How do I rank higher on Google My Business?

Google says local results are based mainly on relevance, distance and prominence. You can improve relevance and...

Question · Reach · 2 min
How do I add keywords to my Google Business Profile?

Do not add keywords to your business name. Use them naturally in the description, services and posts, and choose...

Question · Reach · 2 min
How do I recover a suspended Google My Business listing?

To recover a suspended Google Business Profile, fix whatever broke Google's guidelines, then submit an appeal in the...

Question · Reach · 3 min
How do I remove my business from Google Maps?

If you manage the profile, mark it permanently closed or use Remove Business Profile in your Business Profile...

Question · Reach · 3 min
How do I manage multiple Google Business Profile locations?

Group the locations under one organization account in Google Business Profile and manage them in bulk, or use a tool...

Question · Reach · 2 min
How do I advertise my business on Google for free?

The free way to advertise on Google is a complete, verified Google Business Profile: it lets your business appear in...

Question · Reach · 2 min
How do I change my business address on Google My Business?

Edit the address in your Business Profile and submit it. Google may ask you to verify again. Update the same address...

Question · Reach · 2 min
Can I have multiple Google Business Profile listings for the same location?

Generally no. Google's guidelines allow one profile per location, with limited exceptions for separately staffed...

Question · Reach · 2 min
What should I post on Google My Business?

Post short updates customers care about: offers, events, new products or services, and notices. Add a clear photo and...

Question · Reach · 2 min
How do I get more reviews on Google My Business?

Ask real customers after a good visit, with a direct link to your review page. Make it easy, ask in person or by...

Question · Reach · 2 min
How do I respond to Google reviews?

To respond to a Google review, sign in to the Google account that manages your verified Business Profile, open your...

Question · Reach · 3 min
Why can't I reply to Google reviews?

You can only reply to reviews if you are an owner or manager of the verified profile. Check that you are signed in to...

Question · Reach · 2 min
How often should I update my Google Business Profile?

Check it at least weekly and update it whenever something changes: hours, services, offers or photos. Add a post...

Question · Reach · 2 min
How do I delete my Google Business account?

To delete a Business Profile, a primary owner opens Business Profile settings at business.google.com and chooses...

Question · Reach · 2 min
What happens if I do not claim my Google Business listing?

Google may still show a listing for your business, but you cannot control it. Details can be wrong, you cannot reply...

Question · Reach · 2 min
How do I add photos to my Google Business Profile?

Open your profile, choose photos, and upload images by category such as interior, exterior and team. Use clear,...

Question · Reach · 2 min
What is local SEO?

Local SEO is the work of making a physical business show up when people search for something near them, such as...

Question · Reach · 3 min
How do I do local SEO for my business?

Claim and complete your Google Business Profile, keep your name, address and phone consistent everywhere, earn and...

Question · Reach · 2 min
Why is local SEO important for businesses?

Many searches are by people near the business who are ready to act. Local SEO puts a location in front of them at...

Question · Reach · 2 min

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Product resource hubs

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Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.

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