Guides, questions, comparisons, free tools and insights for multi-location marketing
Everything we know about getting every location found.
One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.
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What GEO is, what the engines read, what works, and the weekly routine that keeps a location named.
Guide · Visibility · 20 min readAI visibility checkerFree tool · Visibility · 1 minuteWhat is an AI receptionist?
Question · Desk · 2 minListings management for multi-location brands
Guide · Reach · 10 minThe library.
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Making a business the one an answer engine such as ChatGPT or Perplexity names when asked a question. Used interchangeably with GEO.
Glossary · Visibility · 2 minAI OverviewsGoogle's generated summary at the top of some results pages, built from pages and profiles Google trusts, which names businesses directly.
Glossary · Visibility · 2 minAI receptionistSoftware that answers calls and messages from a business's own information, books or routes the request, and hands over to a person when needed.
Glossary · Desk · 2 minAI visibilityWhether, and how, AI assistants name a business when asked the questions its customers ask, measured per location and per engine.
Glossary · Visibility · 2 minAnswer engineAny assistant that replies with a direct answer rather than a list of links: ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.
Glossary · Visibility · 2 minAppointment reminderA message sent before a booking to confirm it and cut no-shows, by SMS, WhatsApp or email.
Glossary · Desk · 2 minAttribute (Google Business Profile)A fact on a profile such as wheelchair access, free Wi-Fi or late check-in. Engines read attributes to answer specific questions.
Glossary · Reach · 2 minCall-only adsGoogle Search ads whose only action is a phone call, shown on mobile and billed per call.
Glossary · Ads · 2 minCall trackingAssigning a phone number per location or campaign so each call can be attributed to the listing or ad that produced it.
Glossary · Desk · 2 minCitationA mention of a business's name, address and phone number on another site, such as a directory. Consistent citations support local rank.
Glossary · Reach · 2 minClick-to-callA tap-to-dial button on a listing, ad or page. Calls from Google Business Profile are reported separately from website clicks.
Glossary · Ads · 2 minDuplicate listingA second profile for the same location on the same directory. Duplicates split reviews and confuse maps and engines.
Glossary · Reach · 2 minEntityA thing a search or answer engine recognizes as distinct, such as one hotel property. Each location should be its own entity with matching facts everywhere.
Glossary · Visibility · 2 minGEO (generative engine optimization)The work of getting a business named inside an AI assistant's answer, per location and per question.
Glossary · Visibility · 2 minGoogle Business ProfileThe free Google listing that controls how a location appears on Search and Maps: hours, photos, reviews, attributes, posts and messages.
Glossary · Reach · 2 minGoogle PostsShort updates published on a Google Business Profile, such as offers, events and news. They expire and are read by engines as recency signals.
Glossary · Reach · 2 minKnowledge panelThe information box Google shows for a recognized entity, built from its profile and other trusted sources.
Glossary · Reach · 2 minLead inboxOne place where calls, messages, forms and chats from every channel land, routed to the right location and assigned to a person.
Glossary · Desk · 2 minLead response timeHow long a business takes to reply to a new inquiry. The first reply usually wins the lead, which is why it is measured in minutes.
Glossary · Desk · 2 minListings managementKeeping every directory and map where a location appears complete, consistent and current, including Google, Apple Maps, Bing and review sites.
Glossary · Reach · 2 minLocal landing pageA page for one location that an ad or listing sends people to, with that location's hours, offers and booking, not the brand's homepage.
Glossary · Ads · 2 minLocal packThe three map results Google shows for a local query, with ratings and directions. Also called the map pack or three-pack.
Glossary · Reach · 2 minLocal SEOThe practice of ranking a location for searches with local intent, through its profile, citations, reviews and location pages.
Glossary · Reach · 2 minLocation-based advertisingAds targeted by where a person is or searches, run per location so each branch gets its own budget, radius and results.
Glossary · Ads · 2 minMCP (Model Context Protocol)An open standard that lets an AI assistant such as ChatGPT or Claude use an outside tool. Reach is available as an MCP server.
Glossary · Reach · 2 minMissed call text backAn automatic text sent to a caller the moment a call is missed, so the conversation continues instead of going to a competitor.
Glossary · Desk · 2 minNAP consistencyName, address and phone number matching exactly across every listing. Mismatches lower trust with maps and engines.
Glossary · Reach · 2 minPerformance MaxA Google Ads campaign type that runs across Search, Maps, YouTube, Display and Gmail from one set of assets, with location goals.
Glossary · Ads · 2 minRadius targetingShowing ads only to people within a set distance of a location, used on Google and Meta for store visit and local lead campaigns.
Glossary · Ads · 2 minRank gridA map of a location's Maps rank measured from several points around it, since rank changes with where the searcher stands.
Glossary · Reach · 2 minReputation managementMonitoring, replying to and learning from reviews across every site where a location is reviewed.
Glossary · Reach · 2 minReview requestAsking a customer for a review after a visit, by SMS, WhatsApp or email, with a direct link to the right profile.
Glossary · Reach · 2 minReview response rateThe share of reviews a location has replied to. Engines and customers both read replies.
Glossary · Reach · 2 minReview velocityHow many new reviews a location receives per week or month. Recent reviews matter more than the total.
Glossary · Reach · 2 minSchema markupStructured data on a page, such as LocalBusiness or FAQPage, that tells search and answer engines what the page states.
Glossary · Visibility · 2 minShare of voice (AI)The share of questions in a set for which an engine names a given business, compared with its competitors.
Glossary · Visibility · 2 minSpeakableSchema that marks the part of a page suitable for being read aloud or quoted as an answer.
Glossary · Visibility · 2 minStore visits (Meta)A Meta campaign objective that optimizes ads for visits to a physical location, usually with radius targeting.
Glossary · Ads · 2 minVirtual receptionistA person or service that answers calls remotely for a business. An AI receptionist is the software version.
Glossary · Desk · 2 minWhatsApp BusinessWhatsApp's account type for businesses, with a profile, catalog and the API that lets an AI receptionist reply on WhatsApp.
Glossary · Desk · 2 minZero-click searchA search that ends on the results page or in an AI answer with no click through to a website. Being named is the outcome that matters.
Glossary · Visibility · 2 minStore locatorA page or tool on a website that lets customers find the nearest location by address, city or map, with each location's details and a way to act.
Glossary · Reach · 2 minLocation pagesA web page for one location with its own address, hours, services, directions and booking, so search engines and customers can find that location specifically.
Glossary · Reach · 2 minHyperlocal advertisingAdvertising aimed at people in a very small area around a location, such as a few blocks or a neighborhood, so spend goes where customers can actually come.
Glossary · Ads · 2 minFree audits, one engine.
All free toolsScore, Maps rank, top 3 comparison, fixes. Network mode for many locations.
Run itLocal SEO auditRank grid, listing consistency, reviews and your site's local signals.
Run itAI visibility checkerWhether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.
Check itMaps rank checkerYour Google Maps rank from nine points around one location, no sign-up.
Check a rankProduct resource hubs
One library, one curated page per product.
Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.
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