Guides, questions, comparisons, free tools and insights for multi-location marketing
Everything we know about getting every location found.
One library for every product. Each guide, question, tool and comparison has one home here, tagged by product, journey stage and industry, so you find it whether you came from Reach, Desk or a search.
Start here.
What GEO is, what the engines read, what works, and the weekly routine that keeps a location named.
Guide · Visibility · 20 min readAI visibility checkerFree tool · Visibility · 1 minuteWhat is an AI receptionist?
Question · Desk · 2 minListings management for multi-location brands
Guide · Reach · 10 minThe library.
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What GEO is, what the engines read, what works, and the weekly routine that keeps a location named.
Guide · Visibility · 20 minAnswer engine optimization (AEO): the complete guideWhat AEO means, a content template and the 20-check list per location.
Guide · Visibility · 20 minChatGPT SEO: how to rank in ChatGPTHow ChatGPT finds sources, the steps that move it, and a weekly test.
Guide · Visibility · 14 minListings management for multi-location brandsWhat to keep consistent, which sites matter, and how to stop it drifting.
Guide · Reach · 10 minHow to set up location-based advertising for many locationsBudgets, radius, landing pages and measurement, in order.
Guide · Ads · 11 minCall tracking for local businessesHow it works, DNI, PPC and Google calls, and a setup plan.
Guide · Desk · 13 minMulti-location SEO playbookProfiles, pages, reviews, tracking and governance for 10 to 1,000 locations.
Guide · Enterprise · 15 minHow AI receptionists workSpeech to booking, step by step, and what it needs from you.
Guide · Desk · 10 minAEO vs GEO vs SEOWhat each term means, what is different, and where to start.
Guide · Visibility · 12 minHow to get more Google reviews17 methods that follow Google's rules, with scripts and an automated request system.
Guide · Reach · 13 minGoogle review linkFind your link in 3 clicks, make a QR code, and share it the right way.
Guide · Reach · 6 minFranchise marketing guideWho does what, the local channels that work, and how to keep owners on brand.
Guide · Enterprise · 15 minLocal citations: the complete guideWhich citation sites matter, how to build them and how to keep them consistent.
Guide · Reach · 14 minLocal rank tracking by gridWhy Maps rankings change by location, and how to track and act on them.
Guide · Reach · 15 minLocal SEO ranking factors in 2026Relevance, distance and prominence, and the signals under each.
Guide · Reach · 13 minGoogle Business Profile optimization checklistEvery field, the rules, the 2026 changes and a printable checklist.
Guide · Reach · 16 minLocal SEO checklist (printable)Profile, website, citations, reviews, links and tracking, as tick boxes.
Guide · Reach · 10 minLocal keyword researchSix steps to find, sort and place the terms nearby customers search.
Guide · Reach · 10 minBusiness not showing on Google MapsA flowchart through 12 causes, with the fix for each.
Guide · Reach · 9 minHow to rank for near me searchesWhy "near me" depends on where the searcher stands, and the fixes that help.
Guide · Reach · 8 minLocal SEO strategy: a 90-day planBaseline, goals, priorities and a week-by-week plan you can run.
Guide · Reach · 12 minBest local SEO tools in 2026Rank tracking, listings, reviews and audits: who each tool fits.
Guide · Reach · 14 minLocal SEO pricingRetainers, per-location plans, projects and software, with sourced ranges.
Guide · Reach · 9 minDental SEO for practicesGoogle profile, HIPAA-safe reviews, service pages and a 90-day plan.
Guide · Reach · 13 minHealthcare SEO and reputationProfiles per facility and provider, HIPAA-safe replies, and a 90-day plan.
Guide · Reach · 12 minCar dealership SEOProfiles per department and brand, reviews, listings and a 90-day plan.
Guide · Reach · 11 minLocal SEO for lawyersFirm and attorney profiles, practice-area pages, reviews and LSA.
Guide · Reach · 10 minLocal SEO for restaurantsProfile, menu, photos, reviews and a weekly posting routine.
Guide · Reach · 10 minLocal SEO for contractorsService-area rules, job reviews, LSA and missed-call math.
Guide · Reach · 11 minGoogle Local Services Ads guideHow LSA works now: leads, categories, the Google Verified badge, ranking and costs.
Guide · Ads · 14 minListing management explainedWhat it is, which listings matter and how to keep them right.
Guide · Reach · 12 minApple Business Connect setup guideClaim and verify your Apple Maps place card in Apple Business.
Guide · Reach · 11 minStore locator guideHow to make a store locator that search engines can crawl and customers can use.
Guide · Enterprise · 11 minSEO location pages: template and examplesWhat to put on each location page so it ranks and converts.
Guide · Reach · 12 minLocal business schema guideWhat to include, what Google uses and JSON-LD you can copy.
Guide · Reach · 9 minGoogle Business Profile managementThe weekly work, and how in-house, software and services compare.
Guide · Reach · 12 minGoogle Business Profile updates 2026Every confirmed change since 2025, dated and sourced.
Guide · Reach · 8 minLocal link building: 25 tacticsEarn links from your own community, with outreach emails to copy.
Guide · Reach · 12 minShould you buy Google reviews?Why bought reviews backfire, what Google and the FTC do, and what works instead.
Guide · Reach · 8 minGoogle Maps marketingGet found, get picked, get the call: the whole Maps journey.
Guide · Reach · 11 minWhat is listings management?Listings management is keeping every directory and map where a business appears complete, consistent and current:...
Question · Reach · 2 minWhat is AI visibility?AI visibility is whether, and how, AI assistants name a business when asked the questions its customers ask, measured...
Question · Visibility · 2 minWhat is a rank grid?A rank grid is a map of a location's Maps rank measured from several points around it, since rank changes with where...
Question · Reach · 2 minWhat is location-based advertising?Location-based advertising is advertising targeted by where a person is or searches, run per location so each branch...
Question · Ads · 2 minWhat is Google My Business?Google My Business was the name of Google's free tool for managing how a business appears on Search and Maps. Google...
Question · Reach · 2 minWhat is a Google Business Profile and why do I need one?A Google Business Profile is the free listing that controls how a business appears on Google Search and Google Maps:...
Question · Reach · 4 minIs Google My Business free to use?Yes. Creating and managing a Google Business Profile, formerly Google My Business, is free. You pay only if you...
Question · Reach · 2 minHow do I create a Google My Business account?Sign in to a Google account, search for your business name on Google or Maps and choose to claim it, or add it as a...
Question · Reach · 2 minHow do I list my business on Google?Create a Google Business Profile: add your business, enter its name, category, address or service area, phone and...
Question · Reach · 2 minHow do I put my business on Google?Create or claim a Google Business Profile, then verify it. That is how a business appears on Google Search and Google...
Question · Reach · 2 minHow do I add my business to Google Maps?Add it through a Google Business Profile. Create the profile with your address or service area, verify it, and the...
Question · Reach · 2 minHow do I verify my business on Google?To verify your business on Google, open your Business Profile while signed in to the managing account, choose Get...
Question · Reach · 3 minHow do I edit my Google Business Profile?Search for your business on Google while signed in to the account that manages it and choose Edit profile, or open...
Question · Reach · 2 minHow do I rank higher on Google My Business?Google says local results are based mainly on relevance, distance and prominence. You can improve relevance and...
Question · Reach · 2 minHow do I add keywords to my Google Business Profile?Do not add keywords to your business name. Use them naturally in the description, services and posts, and choose...
Question · Reach · 2 minHow do I recover a suspended Google My Business listing?To recover a suspended Google Business Profile, fix whatever broke Google's guidelines, then submit an appeal in the...
Question · Reach · 3 minHow do I remove my business from Google Maps?If you manage the profile, mark it permanently closed or use Remove Business Profile in your Business Profile...
Question · Reach · 3 minHow do I manage multiple Google Business Profile locations?Group the locations under one organization account in Google Business Profile and manage them in bulk, or use a tool...
Question · Reach · 2 minHow do I advertise my business on Google for free?The free way to advertise on Google is a complete, verified Google Business Profile: it lets your business appear in...
Question · Reach · 2 minHow do I change my business address on Google My Business?Edit the address in your Business Profile and submit it. Google may ask you to verify again. Update the same address...
Question · Reach · 2 minCan I have multiple Google Business Profile listings for the same location?Generally no. Google's guidelines allow one profile per location, with limited exceptions for separately staffed...
Question · Reach · 2 minWhat should I post on Google My Business?Post short updates customers care about: offers, events, new products or services, and notices. Add a clear photo and...
Question · Reach · 2 minHow do I get more reviews on Google My Business?Ask real customers after a good visit, with a direct link to your review page. Make it easy, ask in person or by...
Question · Reach · 2 minHow do I respond to Google reviews?To respond to a Google review, sign in to the Google account that manages your verified Business Profile, open your...
Question · Reach · 3 minWhy can't I reply to Google reviews?You can only reply to reviews if you are an owner or manager of the verified profile. Check that you are signed in to...
Question · Reach · 2 minHow often should I update my Google Business Profile?Check it at least weekly and update it whenever something changes: hours, services, offers or photos. Add a post...
Question · Reach · 2 minHow do I delete my Google Business account?To delete a Business Profile, a primary owner opens Business Profile settings at business.google.com and chooses...
Question · Reach · 2 minWhat happens if I do not claim my Google Business listing?Google may still show a listing for your business, but you cannot control it. Details can be wrong, you cannot reply...
Question · Reach · 2 minHow do I add photos to my Google Business Profile?Open your profile, choose photos, and upload images by category such as interior, exterior and team. Use clear,...
Question · Reach · 2 minWhat is local SEO?Local SEO is the work of making a physical business show up when people search for something near them, such as...
Question · Reach · 3 minHow do I do local SEO for my business?Claim and complete your Google Business Profile, keep your name, address and phone consistent everywhere, earn and...
Question · Reach · 2 minWhy is local SEO important for businesses?Many searches are by people near the business who are ready to act. Local SEO puts a location in front of them at...
Question · Reach · 2 minWhat is the difference between SEO and local SEO?SEO aims to rank pages for searches anywhere. Local SEO aims to rank a physical location for searches tied to a...
Question · Reach · 2 minHow long does local SEO take to show results?It varies. Profile and listing fixes can show effect within weeks, while competitive categories and new reviews or...
Question · Reach · 2 minWhat is a local SEO citation?A citation is a mention of a business's name, address and phone number on another site, such as a directory....
Question · Reach · 2 minHow do reviews affect local SEO?Google lists review count and rating as part of prominence, and recent reviews with replies support both ranking and...
Question · Reach · 2 minShould franchises have separate URLs for local SEO?Generally yes. A separate page per location, with its own address, hours, services and directions, gives each one...
Question · Reach · 2 minWhat is the Google local pack?The Google local pack is the group of three business listings, shown with a map, that Google puts near the top of...
Question · Reach · 3 minHow do I improve my local SEO rankings?Complete the Business Profile, pick accurate categories, keep details consistent across listings, earn recent...
Question · Reach · 2 minWhat is a local SEO audit?A local SEO audit is a structured check of everything that affects a location's local visibility, ending in a...
Question · Reach · 2 minWhat is NAP in local SEO?NAP stands for name, address and phone number, the three details that identify a local business. NAP consistency...
Question · Reach · 2 minHow does Google Maps ranking work?Google says local results are based mainly on relevance, distance and prominence. Relevance is how well a profile...
Question · Reach · 2 minWhat are local SEO services?Local SEO services are work done to improve a location's visibility in local search: profile management, listings,...
Question · Reach · 3 minWhat is online reputation management?Online reputation management is monitoring, replying to and learning from what people say about a business online,...
Question · Reach · 2 minHow does online reputation management work?It works by watching the sources where you are reviewed, replying quickly, asking for new reviews, and fixing the...
Question · Reach · 2 minWhy is online reputation management important?Customers read reviews before they choose, and engines read them too. A location with recent, answered reviews is...
Question · Reach · 2 minHow do I manage my business online reputation?Claim your profiles, set up alerts for new reviews, reply to every review, ask satisfied customers for reviews, and...
Question · Reach · 2 minWhat is ORM in digital marketing?ORM stands for online reputation management: shaping how a business is seen online through reviews, replies, listings...
Question · Reach · 2 minHow do I handle negative reviews online?Reply quickly, calmly and specifically. Acknowledge the problem, say what you will do, and move the details offline....
Question · Reach · 2 minCan I remove negative reviews from Google?You can only get a Google review removed if it breaks Google's content policies, such as fake, spam, off-topic or...
Question · Reach · 3 minHow do I build a positive online reputation for my business?Deliver consistently, ask every customer for feedback, make it easy to leave a review, reply to all reviews, and keep...
Question · Reach · 2 minWhat is reputation management for a multi-location business?Reputation management for a multi-location business is monitoring and replying to reviews across every location, with...
Question · Reach · 2 minHow do I get more positive reviews for my business?Ask satisfied customers soon after the visit, with a direct link to the right profile. Make it short. Do not offer...
Question · Reach · 2 minWhich review platforms matter for a business?Google reviews matter for almost every local business, because they show in Maps and Search. Beyond Google, the...
Question · Reach · 2 minHow do I monitor my brand reputation online?Set up alerts for reviews and brand mentions, check the major review sites weekly, and track your rating and review...
Question · Reach · 2 minWhat is the difference between ORM and PR?PR (public relations) manages relationships with the media and shapes the brand story. ORM (online reputation...
Question · Reach · 2 minFree audits, one engine.
All free toolsScore, Maps rank, top 3 comparison, fixes. Network mode for many locations.
Run itLocal SEO auditRank grid, listing consistency, reviews and your site's local signals.
Run itAI visibility checkerWhether ChatGPT, Gemini, Perplexity and Claude name you, and who they pick instead.
Check itMaps rank checkerYour Google Maps rank from nine points around one location, no sign-up.
Check a rankProduct resource hubs
One library, one curated page per product.
Every item lives once, here, at its own URL. Each product also has a curated, indexable hub, such as /visibility/resources/, with its own intro and the items tagged for it, so a guide that serves Reach and Desk is never duplicated under either.
Never miss another customer.
Start with a free audit. See what each location is losing, and where.
Profile score, Maps rank against the top 3, and the fixes that matter most.
Or book a demo- Role-based access by region and brand
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- Nothing customer-facing goes live without approval